The WV Breastfeeding Alliance has made an impact over the years bringing breastfeeding advocates together to strengthen policy and legislation at the state level. The WVBA and the WV Breastfeeding Institute have worked to train healthcare professionals, improve maternity care practices in hospitals and create awareness about the importance of breastfeeding to public health.

68%

Infants “ever breastfed” increased from 59.3% in 2010 to 68.74% in 2021.

300+

Individuals have been trained in lactation support since 2021.

83%

Percent of babies born in WV are born in hospitals either Baby-Friendly Designated or part of the CHAMPS National Initiative.

Accomplishments

Child’s Right to Nurse Law

WV Child’s Right to Nurse Passed March 8, 2014, by the WV Legislature:

That the Code of West Virginia, 1931, as amended, be amended by adding thereto a new section, designated §16-1-19, to read as follows:

ARTICLE 1. STATE PUBLIC HEALTH SYSTEM.

§16-1-19. Child’s right to nurse; location where permitted; right protected.
(a) The Legislature finds that breastfeeding is an important, basic act of nurturing that is protected in the interests of maternal and child health.
(b) Notwithstanding any provision of this code to the contrary, a mother may breast feed a child in any location open to the public.

“Ban the Bags”

In 2018, West Virginia joined only a few other states that had “banned the bags.” Meaning, that all maternity hospitals in the state no longer distribute complimentary formula gift bags containing cans of formula, coupons, and other advertising. For years, infant formula companies have provided new mothers with these gift bags when they left the hospital. By distributing the gift bags, health care providers appeared to promote formula over breastfeeding. Today, West Virginia celebrates an important public health milestone for improved newborn health and well-being.

Research has shown that the free bags increase formula sales and decrease the duration of breastfeeding. Eliminating these gift bags is a nationwide effort supported by the Centers for Disease Control and Prevention (CDC) and the American Academy of Pediatrics. The Ban the Bags campaign originated through the Massachusetts Breastfeeding Coalition. Rhode Island was the first state to eliminate the bags in 2011, followed by Massachusetts in 2012, the cities of Washington, D.C. and Philadelphia, Pennsylvania in 2014, Delaware and Maryland in 2015, and then New Hampshire in 2016.

WV has 4 Baby-Friendly Designated Hospitals

Mon General Hospital in Morgantown became the first WV hospital to be designated Baby Friendly in May of 2017. With its designation, the U.S. reached a milestone of having at least one Baby-Friendly facility in all 50 states!

Other West Virginia Hospitals that are Baby Friendly designated include:

  • WVU Medicine Berkeley Medical Center Martinsburg – December 2018
  • United Hospital Center, Bridgeport, WV – October 2019

7 West Virginia hospitals were selected to be a part of the CHAMPS National Initiative

A project of the Center for Health Equity Education & Research (“CHEER”), the CHAMPS (Communities and Hospitals Advancing Maternity Practices) program entered into a 3-year cooperative agreement with the CDC to enroll and work with 100 hospitals across the US and territories to improve maternal and child health practices.

Breastfeeding Friendly Childcare Designation

The West Virginia Department of Health and Human Resources (DHHR), Division of Early Care and Education (ECE) in partnership with KEYS 4 HealthyKids, the Special Supplemental Nutrition Program for Women, Infants, and Children (WIC) and the WV Breastfeeding Institute recognize the many benefits of breastfeeding and the important role it serves in obesity prevention. To this end, the WV Breastfeeding Friendly Child Care Designation (“BFCCD”) initiative began in 2021.

As of March 2025, over 30 childcare facilities have completed the work necessary to become “Breastfeeding Friendly Childcare Designated” and received monetary stipends for their efforts.